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Buffalo Wild Wings:
You Have to Be Here!
America's fastest-growing fast-food chain comes to Dubuque
by Tim Brechlin
Gentlemen ... start your engines.
Your wing-consumption engines, that is. After
months and months of people asking when it was going to open,
Buffalo Wild Wings has opened
its doors. And now Dubuque is home to not only one of the fastest-growing
restaurant chains in the country, but also a tremendous sports
bar location and a new entertainment destination on the West
End.
"
I'll tell you right now, I'm ready for this place to be open," says general manager Carlos Goodman. "It gets hard after a while to keep on telling people who come in our front door
that we're not open yet. But we're here now, and we are open."
To say that Buffalo Wild Wings is here is something of an understatement.
The West End restaurant, located near Red Robin and Star
Cinema, offers a ridiculous array of not just dining but
entertainment
options. Let's
start, for example, with the televisions ... all 46 of
them. Oh, and 8 big-screens, too. All of them running in HD.
"
We cover all the bases," says Goodman, who came to Dubuque after a stint of operating the Davenport Buffalo
Wild Wings location. "We're trying to become this area's ultimate sports venue."
Furthering the entertainment offerings is the inclusion
of the NTN Buzztime interactive game. You know what
I'm talking
about:
You play
trivia games, or card games, or other sorts of games,
with a Playmaker device at your table, and you're competing
against other tables. You
might scoff now, if you have not yet been exposed,
but once you
are, you'll be hooked.
Buffalo Wild Wings, popularly
known as "B-Dubs," began way back in 1982, when a couple of Buffalo, New York, natives moved to
Kent, Ohio. Unfortunately, when they got to Kent,
they discovered a terrifying reality: There was no one in the
area who
served Buffalo-style
chicken wings. They had two options: Fling themselves
off the nearest cliff because life wasn't worth living anymore
... or open up a restaurant.
Thankfully for those of us who enjoy the American
art form known as wings that are hotter than hell, they dropped
Option
A in favor of
Option B, and opened up the first Buffalo Wild Wings & Weck in Columbus, Ohio. Because I know you're going to be wondering what on
earth a weck is, it's short for kummelweck, a salty
roll that's exceedingly popular in New York.
Speaking
of food ... oh, the food! As you can see from the
array of photographs along these pages (some
might
call it "food porn"), Buffalo Wild Wings delivers on all counts. From half-pound burgers and jerk
chicken sandwiches to wraps and salads, there's
a wide variety of food selections on the menu ...
and
then, of course, there
are the
wings.
Let's talk wings for a moment. Buffalo Wild
Wings specializes in those, as you might suspect,
and
the restaurant
specializes in
style. How
do 14 different sauces sound? Granted, it's a
departure from the "traditional" definition of a Buffalo wing sauce, given that the original wings were merely
deep-fried and then coated in a sauce comprising
cayenne pepper sauce, white vinegar, butter,
salt and garlic. But whoever
said that we
need to keep with tradition? Look at Lot One,
where Joey Zwack's teriyaki
chicken wings are a little slice of heaven. Creativity
is never, ever a bad thing.
Here's how the Buffalo Wild Wings system works: Fourteen sauces, all with varying
levels of intensity. It starts down at the bottom with #1, "Smilin'," and then it moves up through Mild, Parmesan Garlic, Medium, Spicy Garlic, Caribbean
Jerk and more, until you reach the Holy Grail of hot sauces ... Blazin'.
This writer is a veteran of many a spicy chicken wing; it's likely
that my death will include hot sauce in some fashion or another.
But the very first time I tangled with the Blazin' sauce, I was unprepared
for the beast. I had no idea that I was going to wrestle the wing
sauce equivalent of a 7-foot-tall, 500-pound monster in a steel cage
in a no-disqualifications match. To say I was sweating bullets is an understatement ... it was more like sweating
a waterfall. No amount of water or any other beverage could douse
the four-alarm fire currently scorching my mouth. To make matters
worse, the BWW bartender, watching me struggle in my war against
this foe, retreated to the kitchen and returned with a small plastic
tub of the Blazin' sauce. He then took a large spoonful of it and
gulped it, with no adverse side effects (at the time, at least; I'm sure he paid for it the next time he hit the restroom).
In other words, this sauce is blazin', and it's spectacular.
So why, you ask, would anyone subject themselves to such a sauce? Well, for one,
it's actually quite tasty once you build up a tolerance to the heat.
After that, well ... it's all about the Blazin' Challenge. What manner
of masochism is that, you ask? It is a test of strength the likes
of which have not been seen since the days of the Roman gladiatorial
contests. Twelve Blazin' wings in six minutes or less ... and you
can't touch your face or drink any water. Cowboy up. Can you Find out for yourself at the
Dubuque Buffalo Wild Wings on Friday, July 27. Oh, and the diner
with the best time in the Blazin' Challenge on that day will win
free wings for a year. Now you know you have to compete.
There will be several other opportunities for men to, well, be men in the coming
weeks at Buffalo Wild Wings. Tuesday, July 31, will feature the Bud
Light Best Seat in the House giveaway, where wing connoisseurs can
register to win the VIP Best Seat for any NFL game of their choice.
What's the Best Seat, you ask? Think gigantic recliner with a cooler
of Bud Light right next to you, in front of one of Buffalo Wild Wings'
massive big-screen TVs. If that doesn't have you ready for some football, there's no hope for you. (Go
Bears.) For information on these and many other exciting events coming
up at Buffalo Wild Wings, check out the sidebar with all the details.
With 20 tap beers, including offerings from Goose Island, a full menu with some
delectable desserts guaranteed to put some of the 365ink staff into
diabetic comas, umpteen billion televisions and, you know, wings,
Buffalo Wild Wings has become not only a premier West End destination,
but yet another sign of the fantastic economic growth that our city
is experiencing. You don't need to line up and wait any longer. It's
here. So check it out — as the sign says, you have to be here. |